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THE BARON SOLUTION™ Minute

Book Marketing Insights from "The Baron"

Best-selling author & book marketing coach William R. Patterson is interviewed regarding his upcoming workshops at the 2008 Black Writers Reunion & Conference in Tampa, FL on June 19-21, 2008

Who are authors that have influenced you?

Being an entrepreneur first, I am influenced most by business and self-improvement writers. I have learned a lot from people like Robert Kiyosaki, Mark Victor Hansen and Jack Canfield, who contributed to our best-seller campaign for The Baron Son.

Robert has sold more than 26 million books worldwide and spent over 300 weeks on the New York Times Best Seller list. He taught me that when it comes to selling books, being able to effectively market and brand your work is actually much more important than your writing.

Mark Victor Hansen and Jack Canfield, co-creators of the Chicken Soup for the Soul® series, have sold over 100 million books worldwide and continue to make international publishing history with 148 titles in 45 languages. They taught me how to leverage others to produce marketable works quickly and also how to garner a great deal of publicity for my writing. They said one of the keys to their success was doing an interview every day. I took that to heart, and I have done over 300 television and radio interviews that have helped put The Baron Son on several national best-seller lists.

Who are your sessions particularly suited for?

I will conduct two workshops at BWRC: Writing a Nonfiction Book that Sells and Writing Effective Promotional Copy. Whether attendees are new or seasoned writers, THE BARON SOLUTION™ strategies will help them leverage their time, money and resources to maximize profits and returns. On top of invaluable planning and writing insights, attendees will learn an integrated financial model that any author or writer can follow to build wealth.

In the workshop, Writing a Nonfiction Book that Sells, authors will learn a step-by-step process to quickly complete a bestselling nonfiction book. They will learn the many things they need to do before their books are published to become successful. Even individuals who may have nonfiction books that have been out for years will learn strategies that can give their books new life and generate additional income.

In the workshop, Writing Effective Promotional Copy, I will share the “11 Rules of Effective Copywriting” that will help attendees achieve better results in one-third of the time. Whether writers are branding their companies, penetrating new markets, promoting an event or selling products or services, they will learn how to generate greater interest, responses and sales through promotional copy. They will learn secrets for becoming well-paid copywriters by developing the skills to move any audience to action.

There are many workshops that can help attendees become better writers or authors, but there are few workshops that can teach attendees how to really make money and build a successful business as writers or authors. Unless they learn how to effectively plan, develop a product and service line, brand, market, generate publicity and sell, they and their work will be viewed as commodities undifferentiated in the marketplace and unworthy of special attention or extraordinary compensation. I will show attendees how to avoid common mistakes; establish their credibility; and leverage industry best-practices, turnkey solutions, and value-added resources. This information will help them to achieve larger profits and to grow and stabilize their publishing and writing businesses.

There are high costs for authors and writers who do things the wrong way and who don't have mentors and coaches. If writers and authors intend to make a living in publishing, missing either course will cost them tens-of-thousands of dollars—or more.

Read Entire Interview Now!

Ask "The Baron" Question of the Week

Question:

I have a great product with strong marketing materials, but I'm having difficulty accessing a large enough audience to make significant sales. Without the benefit of a huge budget, what are some things I can do to cost-effectively reach more people?
— Larry R.

William R. Patterson says:

You are experiencing one of the major challenges for many new entrepreneurs. We teach in THE BARON SOLUTION that any situation of lack (i.e. qualified audience, credibility, financing, products, infrastructure, etc.) can be solved through a partnership. You just need to figure out the value or benefit that you bring to that partnership or relationship. I would suggest identifying joint-venture partners who have a sizeable audience with a similar demographic and approaching them with an integrated turnkey solution that benefits both them and their customers. You will quadruple your odds of success by developing and offering turnkey solutions to your joint-venture partners. By presenting fleshed out, ready-made solutions that require little-to-no work on behalf of your colleagues, joint-venture partners, and customers, you will dramatically increase your buy-in, support, sales, customer retention, and referrals. The key to profit and marketing support from joint-venture partners is reducing the amount of work that others must do to receive the benefit that your idea has to offer.

Submit Your Question Now!

Related Value Added Service:
BARON Business Coaching Program
Learn the fastest way to secure investment partners, generate more income and a steady stream of customers with turnkey joint-venture programs using the BARON Business Coaching Program.

Financial Term of the Week

January/December Effect

The January effect (also termed "year-end effect") refers to a phenomenon starting on the last day of December and ending on the fifth trading day of January when stock prices generally increase. This effect is driven by mutual funds and institutional investors who sell portions of their holdings in December to create tax losses in order to offset capital gains. In January, investors begin bargain hunting and buy back the stocks that have dropped in price. The rise in stock prices is often helped by the influx of new money into the market from pension and retirement funds paid out through employers. Small-cap stocks tend to benefit most from the January effect.

Recently, the January effect has become less pronounced as the markets have adjusted and more individuals are investing through tax sheltered vehicles. However, there are some signs that this effect is shifting to December as seen with the general rise in stock prices between the week Christmas and New Year's Day. This rise in prices has become known as a Santa Claus rally or the December effect.

Related Training:
BARON Tools and Strategies
for Stock Market Investing
Master techniques used by the most successful professional investors on Wall Street to choose their stocks.

Advanced BARON Tools and Strategies
for Stock Market Investing
Learn strategies to enhance your income, buy and sell stocks at attractive prices, and insure your investments against a market decline.

Resource of the Week

Starting, Financing, and Effectively Operating Your Small Business

Looking for new business ideas, financing, or legal help? Start your research in The Baron Series Resources area.

You will discover:

• Advice and Training for Small
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• Top 25 Low-Cost Homebased
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21 Reasons to Read The Baron Son:
Read Praise from Top Industry Leaders

21 Reasons to Read The Baron Son:
Read Praise from Top Industry Leaders

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NEW YORK, NY - December 6th
The Urban Wall Street Project with Earl Christian III
Manhattan, NY - Channel 56
Thursday, 7:00-7:30 AM EST

NATIONWIDE - December 7th
Oral Buffet with Hussein Hill
NBBTA Radio
Friday, 3:00 - 3:15 PM CST
http://www.nbbta.org/channel2.htm

CHARLOTESVILLE, VA - December 8th
The Author's Review with Renee Bobb
Tuesday, 11:00 AM - 12:00 PM EST
Comcast Cable Channel 13
http://www.reneebobb.com/tvshow.html

CHICAGO, IL - December 9th
The Louie Jones Show
WCFJ AM 1470
Sunday, 3:30 - 3:45 PM CST
http://www.louiejones.com

RICHMOND, VA - January 5th
The Author's Review with Renee Bobb
Tuesday, 11:00 AM - 12:00 PM EST
Comcast Cable Channel 95
http://www.reneebobb.com/tvshow.html

WASHINGTON, DC - December 6th
Howard University Bookstore
2225 Georgia Ave. N.W.
Washington, DC 20059
Tel: (202) 238-2640 or (800) 919-5997
Thursday, 4:00 - 6:00 PM EST

TAMPA, FL - June 20th
Black Writers Reunion & Conference
Workshop: Writing Effective Promotional Copy
Friday, 2:40 - 3:40 PM EST
Register Now:
http://www.blackwriters.org/registration.html

TAMPA, FL - June 21st
Black Writers Reunion & Conference
Workshop: Writing a Nonfiction Book That Sells
Saturday, 1:20 - 2:20 PM EST
Register Now:
http://www.blackwriters.org/registration.html